Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches - Routledge Studies in Marketing - Blankson, Charles (University of North Texas, USA) - Books - Taylor & Francis Ltd - 9780367777531 - April 1, 2021
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Blankson, Charles (University of North Texas, USA)
Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches - Routledge Studies in Marketing 1st edition

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This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

152 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 1, 2021
ISBN13 9780367777531
Publishers Taylor & Francis Ltd
Pages 152
Dimensions 150 × 220 × 10 mm   ·   300 g
Language English  

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