Persuasive Communication, Third Edition - James B. Stiff - Books - Guilford Publications - 9781462526840 - September 30, 2016
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James B. Stiff
Persuasive Communication, Third Edition 3rd edition

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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.

383 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2016
ISBN13 9781462526840
Publishers Guilford Publications
Pages 383
Dimensions 228 × 156 × 19 mm   ·   544 g
Language English  

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