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Nation Branding in Modern History - Explorations in Culture and International History Carolin Viktorin
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Nation Branding in Modern History - Explorations in Culture and International History
Carolin Viktorin
Branding in Modern History draws from a variety of international case studies, ranging from Austria and Switzerland to Chile, the US, China, Spain, Suriname, and Poland to investigate the nexus between cultural marketing, self-representation and political power by looking at current nation branding campaigns as well as its historical predecessors.
264 pages, 4 illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 24, 2018 |
| ISBN13 | 9781785339233 |
| Publishers | Berghahn Books |
| Pages | 300 |
| Dimensions | 236 × 159 × 22 mm · 566 g |
| Language | English |
| Editor | Estner, Annika |
| Editor | Gienow-Hecht, Jessica C. E. |
| Editor | Viktorin, Carolin |
| Editor | Will, Marcel K. |
