Advances in Advertising Research (Vol. XI): Designing and Communicating Experience - European Advertising Academy - Martin Kj Waiguny - Books - Springer Fachmedien Wiesbaden - 9783658322007 - September 2, 2021
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Martin Kj Waiguny
Advances in Advertising Research (Vol. XI): Designing and Communicating Experience - European Advertising Academy 2021 edition

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by European Advertising Academy (EAA).

355 pages, 35 Illustrations, black and white; VII, 355 p. 35 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 2, 2021
ISBN13 9783658322007
Publishers Springer Fachmedien Wiesbaden
Pages 355
Dimensions 150 × 220 × 20 mm   ·   585 g
Language German  
Editor Rosengren, Sara
Editor Waiguny, Martin K.J.

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