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![Cover for Lance Bettencourt · Service Innovation: How to Go from Customer Needs to Breakthrough Services (Hardcover Book) [Ed edition] (2010)](https://imusic.b-cdn.net/images/item/original/009/9780071713009.jpg?lance-bettencourt-2010-service-innovation-how-to-go-from-customer-needs-to-breakthrough-services-hardcover-book&class=scaled&v=1647908169)