Releases by Ritu Srivastava

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Cover for Ritu Srivastava · Marketing of Consumer Financial Products: Insights from Service Marketing (Paperback Book) (2023)

Marketing of Consumer Financial ... (2023)

Ritu Srivastava

Cover for Ritu Srivastava · Decoding Customer Value at the Bottom of the Pyramid: An Urban India Marketing Perspective (Paperback Book) (2019)

Decoding Customer Value at the B... (2019)

Ritu Srivastava