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Strategic Management
John Pearce
Provides a treatment of strategic management with a practical approach. This title offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; global and domestically focused companies; and service, retail, manufacturing, technology, and diversified activities.
992 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 16, 2010 |
| ISBN13 | 9780071289504 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 992 |
| Dimensions | 202 × 255 × 31 mm · 1.54 kg |
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