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CustomerCentric Selling
Michael Bosworth
Presents a process for first understanding and shaping your buyers' concerns, then helping them visualize using your offering to achieve goals, solve problems, or satisfy needs. This book outlines an approach to selling, one that is based on: engaging in directed conversations instead of making presentations, and asking relevant questions.
272 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 16, 2003 |
| ISBN13 | 9780071425452 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 272 |
| Dimensions | 188 × 236 × 27 mm · 744 g |
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