The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success - Duane Knapp - Books - McGraw-Hill Education - Europe - 9780071494410 - March 1, 2008
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Duane Knapp
The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success Ed edition

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Shows how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support. This book explains the steps for finding and forming a promise, and shows how to implement key principles that ensure business success.

288 pages, black & white illustrations, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 1, 2008
ISBN13 9780071494410
Publishers McGraw-Hill Education - Europe
Pages 288
Dimensions 166 × 239 × 25 mm   ·   562 g
Language English  

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