The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands - Amitava Chattopadhyay - Books - McGraw-Hill Education - Europe - 9780071782890 - June 8, 2012
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Amitava Chattopadhyay
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands Ed edition

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How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics? This title offers a study of 39 Emerging-Market Multinationals to reveal the compete-from-below strategies and tactics fueling these companies' meteoric rise.

320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 8, 2012
ISBN13 9780071782890
Publishers McGraw-Hill Education - Europe
Pages 320
Dimensions 151 × 233 × 31 mm   ·   648 g

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