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Marketing Planning
Svend Hollensen
Presents a global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
400 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 16, 2010 |
| ISBN13 | 9780077127138 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 400 |
| Dimensions | 192 × 246 × 25 mm · 900 g |
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