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The Eureka Factor: Creative Insights and the Brain John Kounios
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The Eureka Factor: Creative Insights and the Brain
John Kounios
Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? How can we have more of them? The authors reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking.
288 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 7, 2016 |
| ISBN13 | 9780099537373 |
| Publishers | Cornerstone |
| Pages | 288 |
| Dimensions | 198 × 131 × 22 mm · 274 g |
| Language | English |
