Strategic Marketing: Creating Competitive Advantage - West, Douglas (Professor of Marketing, King's College London) - Books - Oxford University Press - 9780199684090 - April 9, 2015
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West, Douglas (Professor of Marketing, King's College London)
Strategic Marketing: Creating Competitive Advantage 3 Revised edition

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The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

600 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 9, 2015
ISBN13 9780199684090
Publishers Oxford University Press
Pages 600
Dimensions 190 × 246 × 24 mm   ·   1.09 kg
Language English  

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