Branding the Nation: The Global Business of National Identity - Aronczyk, Melissa (Assistant Profesor, Assistant Profesor, Rutgers University) - Books - Oxford University Press Inc - 9780199752171 - September 17, 2013
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Aronczyk, Melissa (Assistant Profesor, Assistant Profesor, Rutgers University)
Branding the Nation: The Global Business of National Identity

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What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

272 pages, black & white halftones, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 17, 2013
ISBN13 9780199752171
Publishers Oxford University Press Inc
Pages 256
Dimensions 156 × 231 × 16 mm   ·   340 g
Language English  

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