Pricing Perspectives: Marketing and Management Implications of New Theories and Applications - Florian Siems - Books - Palgrave Macmillan - 9780230207226 - November 3, 2008
In case cover and title do not match, the title is correct

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Price
€ 109.99

Ordered from remote warehouse

Expected delivery Oct 29 - Nov 12
Christmas presents can be returned until 31 January
Get notified about new Florian Siems releases
Add to your iMusic wish list

Not rated yet

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.


248 pages, 14 figures, 16 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 3, 2008
ISBN13 9780230207226
Publishers Palgrave Macmillan
Pages 230
Dimensions 138 × 223 × 19 mm   ·   428 g
Editor Rothenberger, S.

More from the same publisher