Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture - Stefan Schwarzkopf - Books - Palgrave Macmillan - 9780230537996 - August 20, 2010
In case cover and title do not match, the title is correct

Stefan Schwarzkopf
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

Price
€ 117.49

Ordered from remote warehouse

Expected delivery Nov 2 - 16
Christmas presents can be returned until 31 January
Get notified about new Stefan Schwarzkopf releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

312 pages, 0, 13 black & white illustrations, 1 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 20, 2010
ISBN13 9780230537996
Publishers Palgrave Macmillan
Genre Chronological Period > 20th Century
Pages 293
Dimensions 138 × 222 × 23 mm   ·   476 g
Editor Gries, R.
Editor Schwarzkopf, S.

More by Stefan Schwarzkopf

Show all

More from the same publisher

See all of Stefan Schwarzkopf