Understanding Broadcast and Cable Finance: A Primer for the Non-Financial Manager - Broadcast Cable Financial Mana - Books - Taylor & Francis Ltd - 9780240809588 - January 23, 2008
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Broadcast Cable Financial Mana
Understanding Broadcast and Cable Finance: A Primer for the Non-Financial Manager 2nd edition

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Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

234 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 23, 2008
ISBN13 9780240809588
Publishers Taylor & Francis Ltd
Pages 232
Dimensions 154 × 226 × 12 mm   ·   346 g
Language English  
Editor Batten, Alan
Editor McDowell, Walter (Faculty member, School of Communication, University of Miami, FL, USA)

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