Tap: Unlocking the Mobile Economy - Tap - Ghose, Anindya (Professor of Information, Operations, and Management Sciences and Professor of Marketing, New York University) - Books - MIT Press Ltd - 9780262536059 - September 11, 2018
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Ghose, Anindya (Professor of Information, Operations, and Management Sciences and Professor of Marketing, New York University)
Tap: Unlocking the Mobile Economy - Tap

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How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.

240 pages, 11 figures; 11 Illustrations, unspecified

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 11, 2018
ISBN13 9780262536059
Publishers MIT Press Ltd
Pages 240
Dimensions 224 × 143 × 15 mm   ·   317 g

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