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Relationship Marketing: Exploring Relational Strategies in Marketing John Egan 4th edition
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Relationship Marketing: Exploring Relational Strategies in Marketing
John Egan
This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.
328 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 7, 2011 |
| ISBN13 | 9780273737780 |
| Publishers | Pearson Education Limited |
| Pages | 328 |
| Dimensions | 190 × 245 × 20 mm · 544 g |
| Language | English |
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