Coming Attractions: Reading American Movie Trailers - Texas Film and Media Studies Series - Lisa Kernan - Books - University of Texas Press - 9780292705586 - November 1, 2004
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Lisa Kernan
Coming Attractions: Reading American Movie Trailers - Texas Film and Media Studies Series

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Starting from the premise that movie trailers can be considered a film genre, this book explores the genre's conventions and offers a primer for reading the rhetoric of movie trailers. It identifies three principal rhetorical strategies that structure trailers: appeals to audience interest in film genres, stories, and/or stars.

310 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2004
ISBN13 9780292705586
Publishers University of Texas Press
Pages 308
Dimensions 159 × 229 × 17 mm   ·   442 g
Language English  

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