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Contemporary Issues in Marketing
Martin Evans
This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.
240 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 1, 1999 |
| ISBN13 | 9780333677742 |
| Publishers | Macmillan Education UK |
| Pages | 240 |
| Dimensions | 190 × 246 × 14 mm · 473 g |
| Language | English |
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