Brand Management: Mastering Research, Theory and Practice - Heding, Tilde (Copenhagen Business School, Denmark) - Books - Taylor & Francis Ltd - 9780367172572 - May 28, 2020
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Heding, Tilde (Copenhagen Business School, Denmark)
Brand Management: Mastering Research, Theory and Practice 3rd edition

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This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

324 pages, 71 Line drawings, black and white; 27 Tables, black and white; 71 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 28, 2020
ISBN13 9780367172572
Publishers Taylor & Francis Ltd
Pages 338
Dimensions 252 × 180 × 29 mm   ·   750 g
Language English  

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