Persuasion: Social Influence and Compliance Gaining - Gass, Robert H. (California State University, Fullerton, USA) - Books - Taylor & Francis Ltd - 9780367533199 - April 7, 2022
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Gass, Robert H. (California State University, Fullerton, USA)
Persuasion: Social Influence and Compliance Gaining 7th edition

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The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.

540 pages, 11 Line drawings, color; 21 Halftones, color; 31 Halftones, black and white; 39 Tables, b

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 7, 2022
ISBN13 9780367533199
Publishers Taylor & Francis Ltd
Pages 500
Dimensions 265 × 185 × 30 mm   ·   1.17 kg
Language English  

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