Sport Sponsorship Insights - Sport Business Insights - O’Reilly, Norm (University of Maine, USA) - Books - Taylor & Francis Ltd - 9780367723958 - May 31, 2023
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O’Reilly, Norm (University of Maine, USA)
Sport Sponsorship Insights - Sport Business Insights

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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

138 pages, 5 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2023
ISBN13 9780367723958
Publishers Taylor & Francis Ltd
Pages 138
Dimensions 139 × 215 × 11 mm   ·   196 g
Language English  

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