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Ethical Branding and Marketing: Cases and Lessons - Routledge Advances in Management and Business Studies 1st edition
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Ethical Branding and Marketing: Cases and Lessons - Routledge Advances in Management and Business Studies
The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.
196 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 31, 2021 |
| ISBN13 | 9780367786472 |
| Publishers | Taylor & Francis Ltd |
| Pages | 196 |
| Dimensions | 153 × 228 × 17 mm · 328 g |
| Language | English |
| Editor | Fernandez-Calienes, Raul (St. Thomas University, USA) |
| Editor | Gringarten, Hagai (St. Thomas University, USA) |
