Creating Value with Data Analytics in Marketing: Mastering Data Science - Mastering Business Analytics - Peter C. Verhoef - Books - Taylor & Francis Ltd - 9780367819798 - November 8, 2021
In case cover and title do not match, the title is correct

Peter C. Verhoef
Creating Value with Data Analytics in Marketing: Mastering Data Science - Mastering Business Analytics 2nd edition

Price
€ 70.49

Ordered from remote warehouse

Expected delivery Jul 24 - Aug 7
Get notified about new Peter C. Verhoef releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

344 pages, 205 Line drawings, color; 7 Tables, color; 205 Illustrations, color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 8, 2021
ISBN13 9780367819798
Publishers Taylor & Francis Ltd
Pages 314
Dimensions 245 × 173 × 20 mm   ·   598 g
Language English  

More from the same publisher

See all of Peter C. Verhoef ( e.g. Hardcover Book and Paperback Book )