Setting Agendas in Cultural Markets: Organizations, Creators, Experiences - Routledge Research in Communication Studies - Bantimaroudis, Philemon (University of the Aegean, Greece) - Books - Taylor & Francis Ltd - 9780367874803 - December 10, 2019
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Bantimaroudis, Philemon (University of the Aegean, Greece)
Setting Agendas in Cultural Markets: Organizations, Creators, Experiences - Routledge Research in Communication Studies 1st edition

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This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminish

166 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 10, 2019
ISBN13 9780367874803
Publishers Taylor & Francis Ltd
Pages 188
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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