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Advertising - Routledge Introductions to Media and Communications Iain MacRury 1st edition
Advertising - Routledge Introductions to Media and Communications
Iain MacRury
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
318 pages, 7 Line drawings, black and white; 37 Halftones, black and white; 24 Tables, black and whi
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 19, 2008 |
| ISBN13 | 9780415251266 |
| Publishers | Taylor & Francis Ltd |
| Pages | 336 |
| Dimensions | 135 × 216 × 21 mm · 422 g |
| Language | English |
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