Brand Hollywood: Selling Entertainment in a Global Media Age - Grainge, Paul (University of Nottingham, UK) - Books - Taylor & Francis Ltd - 9780415354042 - November 1, 2007
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Grainge, Paul (University of Nottingham, UK)
Brand Hollywood: Selling Entertainment in a Global Media Age 1st edition

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Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.

224 pages, 18 black & white halftones

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2007
ISBN13 9780415354042
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 156 × 234 × 14 mm   ·   480 g
Language English  

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