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Brand Culture Jonathan Schroeder 1st edition
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Brand Culture
Jonathan Schroeder
Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
240 pages, 9 black & white tables, 1 black & white halftones, 10 black & white line drawings
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 24, 2005 |
| ISBN13 | 9780415355995 |
| Publishers | Taylor & Francis Ltd |
| Pages | 224 |
| Dimensions | 159 × 234 × 14 mm · 366 g |
| Language | English |
| Editor | Morling, Miriam Salzer (Stockholm University, Sweden) |
| Editor | Schroeder, Jonathan (Rochester Institute of Technology, USA) |
