Routledge Handbook of Sports Sponsorship: Successful Strategies - Ferrand, Alain (University of Lyon, France) - Books - Taylor & Francis Ltd - 9780415401111 - November 17, 2006
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Ferrand, Alain (University of Lyon, France)
Routledge Handbook of Sports Sponsorship: Successful Strategies 1st edition

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Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.

288 pages, 80 black & white illustrations, 54 black & white tables, 26 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 17, 2006
ISBN13 9780415401111
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 176 × 246 × 19 mm   ·   524 g
Language English  
Translator Christopherson, Elizabeth
Translator Lalonde, Pierre-Francois

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