The Global Korean Motor Industry: The Hyundai Motor Company's Global Strategy - Routledge Advances in Korean Studies - Lansbury, Russell D. (University of Sydney, Australia) - Books - Taylor & Francis Ltd - 9780415413664 - January 5, 2007
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Lansbury, Russell D. (University of Sydney, Australia)
The Global Korean Motor Industry: The Hyundai Motor Company's Global Strategy - Routledge Advances in Korean Studies 1st edition

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Based upon extensive fieldwork in India and Korea, this book is a detailed account of the globalization of the Korean automobile industry and Hyundai Motor Company, one of the most prominent of the new Korean multinational corporations.

144 pages, 8 black & white illustrations, 46 black & white tables, 8 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 5, 2007
ISBN13 9780415413664
Publishers Taylor & Francis Ltd
Pages 144
Dimensions 156 × 234 × 14 mm   ·   360 g
Language English  

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