Managing and Marketing Radical Innovations: Marketing New Technology - Routledge Studies in Innovation, Organizations and Technology - Sandberg, Birgitta (Turku School of Economics, Finland) - Books - Taylor & Francis Ltd - 9780415433075 - February 7, 2008
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Sandberg, Birgitta (Turku School of Economics, Finland)
Managing and Marketing Radical Innovations: Marketing New Technology - Routledge Studies in Innovation, Organizations and Technology 1st edition

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This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

288 pages, 70 black & white illustrations, 7 black & white tables, 11 black & white halftones, 59 bl

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 7, 2008
ISBN13 9780415433075
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 161 × 241 × 23 mm   ·   554 g
Language English  

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