Strategic Marketing: An Introduction - Proctor, Tony (University of Chester, UK) - Books - Taylor & Francis Ltd - 9780415458160 - July 8, 2008
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Proctor, Tony (University of Chester, UK)
Strategic Marketing: An Introduction 1st edition

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Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.

352 pages, 44 Line drawings, black and white; 81 Tables, black and white; 44 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 8, 2008
ISBN13 9780415458160
Publishers Taylor & Francis Ltd
Pages 348
Dimensions 150 × 220 × 20 mm   ·   810 g
Language English  

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