Naming Rights: Legacy Gifts and Corporate Money - Terry Burton - Books - John Wiley & Sons Inc - 9780470230633 - August 1, 2008
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Terry Burton
Naming Rights: Legacy Gifts and Corporate Money

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This book examines emerging trends that impact the market rate/ask amount for naming opportunities--both in the for-profit and nonprofit worlds. It includes pertinent benchmarking data based on real-world examples, extensive tables of information offering comparative data to peer organizations, and a collection of sample documents, and much more.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 1, 2008
ISBN13 9780470230633
Publishers John Wiley & Sons Inc
Pages 256
Dimensions 235 × 159 × 21 mm   ·   476 g
Language English  

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