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New Consumer Marketing: Managing a Living Demand System Baker, Susan (Cranfield School of Management)
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New Consumer Marketing: Managing a Living Demand System
Baker, Susan (Cranfield School of Management)
The retail sector has experienced exponential change in the past several years in the wake of the Internet revolution and globalisation. Supply-chain management has been turned on its head and competition has grown tougher. This book discusses about consumer marketing.
218 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 15, 2003 |
| ISBN13 | 9780470844823 |
| Publishers | John Wiley & Sons Inc |
| Pages | 224 |
| Dimensions | 160 × 232 × 19 mm · 467 g |
