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Designing Interactive Strategy: From Value Chain to Value Constellation Richard Normann
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Designing Interactive Strategy: From Value Chain to Value Constellation
Richard Normann
Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit.
184 pages, bibliography, index
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 9, 1998 |
| ISBN13 | 9780471986072 |
| Publishers | John Wiley & Sons Inc |
| Pages | 184 |
| Dimensions | 227 × 154 × 12 mm · 276 g |
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