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Barack Obama's Social Media Lessons for Business Brent Leary
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Barack Obama's Social Media Lessons for Business
Brent Leary
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 26, 2008 |
| ISBN13 | 9780578008028 |
| Publishers | White Bullock Group, Inc |
| Pages | 162 |
| Dimensions | 206 × 9 × 275 mm · 381 g |
| Language | English |