Keith T. Aichele

Survive the Odds: Forecasting the Health of Your Business Using Customer Analytics Keith T. Aichele First edition

The majority of startups will close their doors in 5 years or less. Furthermore, significant revenue and business longevity are no guarantees of future survival. So why do so many businesses fail? The answer is actually quite simple. They do not regularly and properly measure the health of their business.

What if, as a business owner or leader, you could identify in advance the hidden conditions in your business that could lead to failure? What if rather than waiting for disaster to strike, you could take early action to avoid any downturn or minimize impact? The good news is that you can, and this book will show you how.

Aichele has developed an innovative "business health rating" formula designed to properly measure, forecast and improve the health of your business. In this book, he guides you through the process of: computing critical customer metrics, using a free edition of the Misaic Business Health Monitor to compute your business's health rating and forecast, interpreting forecast scenarios, and implementing practical methods of action to drive positive change for your business and ultimately... Survive the Odds.