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Elements of Buying: a How to Reference Guide on Advertising for Business Owners (Volume 1) Ms. Adele M Lassere
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Elements of Buying: a How to Reference Guide on Advertising for Business Owners (Volume 1)
Ms. Adele M Lassere
This book is designed to be an "how to" to help entreprenuers and small business owners learn the basics (step by step) to develop strategy, formulate target (or customer base), negotiate and buy time or units within all advertising vehicles; such as: television, digital, radio, print, etc. Several examples and case studies are included. If you cannot afford to hire an advertising agency or marketing pro, this book walks you thru the steps necessary to assist in planning and buying advertising.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 9, 2012 |
| ISBN13 | 9780615661476 |
| Publishers | Adele M Lassere |
| Pages | 118 |
| Dimensions | 152 × 229 × 6 mm · 167 g |
| Language | English |
| Contributor | Mr Stan Ferrell |
See all of Ms. Adele M Lassere ( e.g. Paperback Book )