Mr. Hugh Taylor

B2b Technology Marketing Mr. Hugh Taylor

Marketing technology products to business customers is a distinct discipline. It doesn?t resemble consumer-facing tech marketing at all. It?s not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: ? Lead generation ? Filling the sales pipeline ? Strategic messaging ? Supporting the sales team ? Communications and public relations ? Creating customer preference ? Product marketing