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B2b Technology Marketing Mr. Hugh Taylor
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B2b Technology Marketing
Mr. Hugh Taylor
Marketing technology products to business customers is a distinct discipline. It doesn?t resemble consumer-facing tech marketing at all. It?s not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: ? Lead generation ? Filling the sales pipeline ? Strategic messaging ? Supporting the sales team ? Communications and public relations ? Creating customer preference ? Product marketing
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 12, 2013 |
| ISBN13 | 9780615862941 |
| Publishers | Taylor Market Intelligence, Inc. |
| Pages | 206 |
| Dimensions | 152 × 229 × 12 mm · 308 g |
| Language | English |