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Cybermarketing Pauline Bickerton 2nd edition
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Cybermarketing
Pauline Bickerton
Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this is a guide to using the Internet for marketing. It includes a collection of key URLs for market research purposes, a section on marketing information systems, and coverage on electronic direct and 1 to 1 marketing, among other things.
372 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 25, 2000 |
| ISBN13 | 9780750647045 |
| Publishers | Taylor & Francis Ltd |
| Pages | 372 |
| Dimensions | 150 × 220 × 10 mm · 544 g |
| Language | English |
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