Designing winning products - Advances in Business Marketing and Purchasing - Arch G. Woodside - Books - Emerald Publishing Limited - 9780762306824 - December 20, 2000
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Arch G. Woodside
Designing winning products - Advances in Business Marketing and Purchasing Illustrated edition

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Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business products and services. It includes more than 50 diagrams, tables and figures which support the text.

324 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 20, 2000
ISBN13 9780762306824
Publishers Emerald Publishing Limited
Pages 324
Dimensions 156 × 234 × 19 mm   ·   652 g
Language English  
Editor Lehtonen, Ari
Editor Liukko, Timo
Editor Woodside, Arch G.

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