Social Marketing - Michael T. Ewing - Books - Taylor & Francis Inc - 9780789017178 - July 1, 2002
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Michael T. Ewing
Social Marketing 1st edition

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The techniques and tools of marketing have been making steady inroads into the nonprofit and public sector. Ewing presents five research and theory articles that explore the role of marketing in causing social change. Michael Ewing is Professor of Marketing, at Monash University, Melbourne, Australia.

104 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 1, 2002
ISBN13 9780789017178
Publishers Taylor & Francis Inc
Pages 100
Dimensions 150 × 220 × 10 mm   ·   127 g
Language English  

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