The Marketing Research Guide - Stevens, Robert E (Southeastern Oklahoma State University, USA) - Books - Taylor & Francis Inc - 9780789024176 - October 28, 2005
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Stevens, Robert E (Southeastern Oklahoma State University, USA)
The Marketing Research Guide 2nd edition

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The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.

446 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 28, 2005
ISBN13 9780789024176
Publishers Taylor & Francis Inc
Pages 442
Dimensions 217 × 154 × 25 mm   ·   680 g
Language English  

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