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Capturing Customer Equity: Moving from Products to Customers 1st edition
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Capturing Customer Equity: Moving from Products to Customers
Divided into five chapters, this book is designed to enable academics to present research directions and to help marketers to apply various frameworks to the creation and management of customer equity in domestic and international markets. It contains charts, tables, and figures in order to make complex information easy to access and understand.
108 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 4, 2006 |
| ISBN13 | 9780789033406 |
| Publishers | Taylor & Francis Inc |
| Pages | 106 |
| Dimensions | 150 × 220 × 10 mm · 181 g |
| Language | English |
| Editor | Bejou, David |
| Editor | Gopalkrishnan, R. |
