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Building Models for Marketing Decisions - International Series in Quantitative Marketing Peter S.H. Leeflang 2000 edition
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Building Models for Marketing Decisions - International Series in Quantitative Marketing
Peter S.H. Leeflang
This book is about marketing models and the process of model building. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions.
645 pages, biography
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