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Contemporary Consumption Rituals: A Research Anthology - Marketing and Consumer Psychology Series 1st edition
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Contemporary Consumption Rituals: A Research Anthology - Marketing and Consumer Psychology Series
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.
360 pages, bibliographical references , index
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 1, 2003 |
| ISBN13 | 9780805842043 |
| Publishers | Taylor & Francis Inc |
| Pages | 360 |
| Dimensions | 152 × 229 × 21 mm · 657 g |
| Language | English |
| Editor | Lowrey, Tina M. |
| Editor | Otnes, Cele C. |
