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Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection Boush, David M. (University of Oregon, Eugene, USA) 1st edition
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Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection
Boush, David M. (University of Oregon, Eugene, USA)
Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.
264 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 14, 2009 |
| ISBN13 | 9780805860870 |
| Publishers | Taylor & Francis Inc |
| Pages | 258 |
| Dimensions | 153 × 226 × 14 mm · 356 g |
| Language | English |
