The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business - Karl Albrecht - Books - HarperBusiness - 9780887306396 - May 26, 1993
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Karl Albrecht
The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business

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Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990s

In The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:

  • Finding the "Invisible Truth" about your customer
  • Creating new, long-term rules for the Game
  • Winning the hearts, minds, and hands of your people
  • Making all systems, policies, and procedures customer-friendly
  • Keeping score and leading the way
Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 26, 1993
ISBN13 9780887306396
Publishers HarperBusiness
Pages 256
Dimensions 15 × 135 × 203 mm   ·   195 g
Language English  

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